What this value means:
We learn as fast as we can, as often as we can
We know that learning requires experimentation
And we know that experimentation requires risk.
We embrace The Power of Now to experiment with as many shots on goal as we can. Sometimes we are successful. Most of the time, we learn. And then we try again, utilizing our learnings.
We prioritize being better over being right.
We focus on what’s “safe to try”
Part of experimentation and learning is to start by starting.
Sometimes it can be hard to know whether it's OK to try something new. A great framework to use is "Is this safe to try?"
We are consent vs. consensus-based
Consensus = “does everyone agree?” and no action is taken until everyone does agree.
Consent = “does any one person object?” and action is taken by default unless anyone objects.
See more detail below on "valid vs. Invalid objections"
How to live this value:
Even/Over Statements for this value:
The best way we know today over The right way
Guardrails over Gates
Putting it into action:
Understand and live our Culture of Retrospection
Do a “3Ls” or similar retro at least weekly with your teams
Retrospect in external meetings as well — clients, vendors, board members, etc.
Understand the difference between fixed and growth mindsets
Cultivate your growth mindset.
Everything is up for innovation / iteration / progress.
We do no not hold anything as precious or rigid
Everyone is always learning — no one is “beyond” learning
Learn about “valid” vs. “Invalid” objections: Is this safe to try? If we moved forward would this cause irrevocable harm?
This will cause irrevocable harm, and here’s how [state the harm]
Historical data has shown this will cause serious harm
We don’t have the authority to make this decision
It will impede my ability to do my role
Because I don’t like it or it makes me nervous
Stating a pre-existing issue (that team doesn’t get a long, I’m worried how people react.)
Fear of future fears (“If we do [x], then [y] *might* happen”)
Stating future tensions that may never come to fruition
I want to make the proposal better
What this value doesn’t mean:
We’re not advocating for “failure.” We are here to win. We believe the best way to win is to treat failure as learning, pick ourselves up, and try again.
Why this value is important to us:
Knowledge work innovation is often non-obvious, as we describe below. The best way to win is to create a culture that prioritizes velocity to create as many shots on goal as possible, and learning as much as possible from each rev.
Dig in: Get more background on this value:
What is a Learning Organization?
Knowledge work innovation is often non-obvious (example: it sounds like a terrible idea for me to go to your house when you're not home… eat the food in your fridge, sleep in your bed, use the soap in your shower, and then pay you $100. But that idea is… AirBnB, a company worth over $100Bn), which means that to find those innovative ideas, your organization has to become great at learning.
In order to learn, you must re-think the concept of failure, because learning requires experimentation, and experimentation requires shots on goal — many of which will result in "failure." But without those shots on goal; without iterating, you will not be able to innovate.